Selected Work

What we built.
What they got.

Every engagement begins with a clear outcome in mind. Below are four client engagements — across e-commerce, SaaS, professional services, and growth-stage startups — each with specific results.

We take on a small number of engagements each quarterEvery engagement begins with a diagnostic, not a proposalClient identities protected by mutual NDA

3.8×

ROAS

E-commerce Google Ads

6.2×

Organic Traffic

B2B SaaS

4.3%

Consultation Conversion

Prof. Services

20 min

Weekly Reporting

Saved · Series A

All engagements subject to mutual NDA. Client names, industries, and identifying details are protected. Results are real.

01E-commerce · Google Ads

The Budget Was Fine.
Everything Else Wasn’t.

Results · 11 Weeks

3.8×ROAS (up from 1.4×)
67%CPA reduction
₹610Cost per acquisition
Google AdsGA4 TrackingConversion OptimisationCampaign Architecture
1.4× ROAS to 3.8× over 11 weeks 1.4× ROAS 3.8× 11 WEEKSBEFORE
The situation

An e-commerce fashion brand in India was spending ₹80,000/month on Google Ads with no purchase tracking in place. Campaigns were being optimised for clicks — which is roughly equivalent to measuring a restaurant’s success by how many people walk past the window.

The diagnosis

The internal assumption was that the product wasn’t right. The data — once we could actually read it — told a different story. The product was converting. The wrong people were being shown it, at the wrong moment, via the wrong message. ROAS of 1.4× was masking a fundamentally fixable problem.

What we did

We rebuilt the campaign structure from scratch: GA4 purchase tracking installed, campaigns restructured around high-intent search terms, broad match replaced with tightly controlled phrase and exact match. Budget allocation shifted from impression volume to revenue contribution. Weekly optimisation replaced monthly check-ins.

“We’d been told the problem was our product. It wasn’t. It was everything around it.”
E-commerce founder, India

02B2B SaaS · Organic Search

Entirely Dependent
on Paid. Then Not.

Results · 6 Months

6.2×Organic traffic growth
140+Technical errors fixed
35%Paid spend reduced
Technical SEOContent StrategyCore Web VitalsAuthority Building
800 sessions/mo to 6,200 over 6 months 800 sessions/mo 6,200 6 MONTHSBEFORE
The situation

A B2B SaaS company serving India and US markets had no organic search presence whatsoever. Every visitor was paid for. The moment ads stopped, so did the pipeline. It was growth built on rented ground.

The diagnosis

The technical audit revealed a site that search engines were actively struggling to read — 140+ crawl errors, duplicate content across product pages, slow Core Web Vitals, and no topical structure that would signal authority in their category.

What we did

We fixed the technical foundation first — non-negotiable before any content work. Then built a topical authority structure across three core service areas, with content that addressed actual buyer questions at every stage of the decision process. Six months later, organic sessions had grown from 800/month to 6,200/month. Paid search dependency reduced by 35%.

“We were paying for every visitor. Now a growing share of them find us on their own.”
Head of Marketing, B2B SaaS — India/US

03Prof. Services · Brand Strategy

Positioned for Everyone.
Converting No One.

Results · 60-Day Mark

4.3%Consultation conversion rate (from 1.1%)
3.9×Conversion improvement
↓60%Sales cycle length
Brand PositioningMessaging StrategyICP DefinitionWebsite Relaunch
1.1% conversion to 4.3% over 60 days 1.1% conversion 4.3% 60 DAYSBEFORE
The situation

A professional services firm in Europe had a positioning problem disguised as a pricing problem. They were attracting mid-market clients who pushed back on fees, ran long sales cycles, and rarely converted to retained relationships. The instinct was to lower prices. The actual diagnosis was different.

The diagnosis

Their messaging was generic — “full-service,” “strategic partners,” “tailored solutions.” Language that signals nothing because everyone uses it. The right buyers — senior, decisive, willing to pay for genuine expertise — were landing on the site and feeling nothing. The wrong buyers were converting because the messaging implicitly welcomed everyone.

What we did

We restructured the positioning around a specific niche and a single, defensible point of difference. Messaging was rewritten to attract a specific buyer profile and implicitly filter out the rest. Within 60 days of relaunch, consultation request conversion rate moved from 1.1% to 4.3% — from the same traffic that was already arriving.

“The people coming to us now are different. They’ve already decided we’re the right fit before they contact us.”
Managing Director, Professional Services — Europe

04Growth-Stage Startup · Data

Drowning in Data.
Starving for Clarity.

Results · Ongoing

20 minWeekly reporting (down from 6+ hours)
30%Budget reallocated
4→1Spreadsheets to dashboard
Looker StudioKPI ArchitectureData IntegrationGA4 + CRM
6+ hrs reporting to 20 min over weekly 6+ hrs reporting 20 min WEEKLYBEFORE
The situation

A US-based Series A startup had more data than most companies their size — and less visibility. Leadership was making decisions from four disconnected spreadsheets, each updated manually by different team members, each a week out of date by the time anyone looked at them.

The diagnosis

The CAC picture was particularly distorted. They believed one acquisition channel was significantly outperforming others. When we unified the data — GA4, their CRM, Meta Ads, and Google Ads — into a single Looker Studio dashboard, the actual channel performance told a completely different story.

What we did

We built a unified reporting layer pulling from all four sources, with KPI architecture designed around decisions rather than metrics. Automated daily refreshes replaced manual updates. The first clear look at real CAC data prompted an immediate 30% budget reallocation. Weekly reporting went from six hours of manual work to a 20-minute review.

“We were drowning in data and making gut-feel decisions anyway. Now the decisions make themselves.”
VP Growth, Series A Startup — US

Every one of these began
with one conversation.

A 30-minute call. No pitch. We come prepared with questions about your business — you leave with at least one thing you didn’t have before: clarity on where the real problem lives.

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