Every engagement begins with a clear outcome in mind. Below are four client engagements — across e-commerce, SaaS, professional services, and growth-stage startups — each with specific results.
An e-commerce fashion brand in India was spending ₹80,000/month on Google Ads with no purchase tracking in place. Campaigns were being optimised for clicks — which is roughly equivalent to measuring a restaurant's success by how many people walk past the window.
The internal assumption was that the product wasn't right. The data — once we could actually read it — told a different story. The product was converting. The wrong people were being shown it, at the wrong moment, via the wrong message. ROAS of 1.4× was masking a fundamentally fixable problem.
We rebuilt the campaign structure from scratch: GA4 purchase tracking installed, campaigns restructured around high-intent search terms, broad match replaced with tightly controlled phrase and exact match. Budget allocation shifted from impression volume to revenue contribution. Weekly optimisation replaced monthly check-ins.
A B2B SaaS company serving India and US markets had no organic search presence whatsoever. Every visitor was paid for. The moment ads stopped, so did the pipeline. It was growth built on rented ground.
The technical audit revealed a site that search engines were actively struggling to read — 140+ crawl errors, duplicate content across product pages, slow Core Web Vitals, and no topical structure that would signal authority in their category.
We fixed the technical foundation first — non-negotiable before any content work. Then built a topical authority structure across three core service areas, with content that addressed actual buyer questions at every stage of the decision process. Six months later, organic sessions had grown from 800/month to 6,200/month. Paid search dependency reduced by 35%.
A professional services firm in Europe had a positioning problem disguised as a pricing problem. They were attracting mid-market clients who pushed back on fees, ran long sales cycles, and rarely converted to retained relationships. The instinct was to lower prices. The actual diagnosis was different.
Their messaging was generic — "full-service," "strategic partners," "tailored solutions." Language that signals nothing because everyone uses it. The right buyers — senior, decisive, willing to pay for genuine expertise — were landing on the site and feeling nothing. The wrong buyers were converting because the messaging implicitly welcomed everyone.
We restructured the positioning around a specific niche and a single, defensible point of difference. Messaging was rewritten to attract a specific buyer profile and implicitly filter out the rest. Within 60 days of relaunch, consultation request conversion rate moved from 1.1% to 4.3% — from the same traffic that was already arriving.
A US-based Series A startup had more data than most companies their size — and less visibility. Leadership was making decisions from four disconnected spreadsheets, each updated manually by different team members, each a week out of date by the time anyone looked at them.
The CAC picture was particularly distorted. They believed one acquisition channel was significantly outperforming others. When we unified the data — GA4, their CRM, Meta Ads, and Google Ads — into a single Looker Studio dashboard, the actual channel performance told a completely different story.
We built a unified reporting layer pulling from all four sources, with KPI architecture designed around decisions rather than metrics. Automated daily refreshes replaced manual updates. The first clear look at real CAC data prompted an immediate 30% budget reallocation. Weekly reporting went from six hours of manual work to a 20-minute review.
All engagements subject to mutual NDA. Client names, industries, and identifying details are protected. Results are real.
A 30-minute call. No pitch. We come prepared with questions about your business — you leave with at least one thing you didn't have before: clarity on where the real problem lives.